GTA 6 Online October 21, 2026 Kai Mercer
Rockstar's marketing push just went physical. The city of Miami has approved street advertising for GTA 6 that will run through the end of the year, which means billboards, bus stops and building wraps in the city that inspired Leonida's biggest metropolis.
It's a fitting move. Vice City has always been a love letter to Miami's neon, its excess and its beaches, and seeing the game plastered over the real thing blurs the line in a way only Rockstar can pull off.
If you live in South Florida, expect a lot of pink and teal over the next few weeks.